We believe that during this special time of year, we all simply need to be nicer to each other. From that belief, we came up with an idea to help spread Christmas season cheer among international airline passengers as they travelled to spend the holidays with their loved ones.
During flights on the Boeing 787 Dreamliner “Charlie,” which flies to China, South Korea, Canada and the US, all passengers and crew members were given a chance to write their special wishes on the holiday cards that we designed. These were left on the seats so passengers from the next flight would read and enjoy the sentiments. On flights along other routes, passengers received printed cards expressing the personalized good wishes of crew members.